Our Story

We believe the most important moments of the day are often the quietest ones. The morning shower that wakes you up; the warm bath that winds you down. These aren't just routines—they are rituals. At NNUG, we wanted to create a towel that honors these moments. We stripped away the synthetics and the chemicals to return to something raw, pure, and deeply comforting. It’s about slowing down and appreciating the simple luxury of being wrapped in nature.

The "Just Right" Standard

Designing the perfect towel was an obsession. We found that most towels were either too heavy and stayed damp, or too thin and lacked comfort.


After months of testing, we found our sweet spot: 500 GSM. This is the perfect balance - dense enough to feel like a 5-star hotel embrace, yet light enough to breathe and dry quickly in our humid climate. Paired with our 100% GOTS certified organic cotton, it’s a texture your skin will remember.

Kind to Skin, Kind to Earth

True luxury shouldn't cost the earth. Our organic cotton is grown without harmful pesticides or synthetic fertilizers, protecting the soil and the farmers.


And because we know your towel touches your most sensitive areas (and your face), we ensure every thread is SGS tested and free from formaldehyde. It’s clean beauty, extended to your home.

Welcome to the softest part of your day.